What is the difference between OFF PAGE SEO and ON PAGE SEO ?
There are many technologies available which can help you to increase your website traffic. Below are two main important implementation for a website to have, for SEO :
ON Page SEO
On-Page SEO refers to the settings you can apply on your website so that it is optimized for search engines.
1. Page Title / Title Tag
2. URL / Permalinks / Web Address
3. Meta Descriptions
4. Meta Tags
5. Content Optimization
6. Heading Tags
7. Internal Linking
8. External Linking
9. Image Optimization
10. Website’s Speed
12. Mobile Friendliness
13. Website Analysis
14. Website Structure
15. Website Relevancy
16. Mobile Responsive, Multi-Device Friendly
17. Website Site Speed
18. User Experience
19. User friendly navigation
20. Competitor analysis
21. Use long tail keyword
22. Keyword in Image Alt tag
23. Optimized titles and descriptions
24. SEO Friendly URL Structure
25. Text Formatting (Body Tags )
26. Heading Tags Optimization (By using H1 and H2 Tags)
27. Anchor Tags Optimization
28. Site Map and Robots.txt
OFF Page SEO
OFF Page SEO refers to the techniques that can be used to improve the position of a web site in the search engine results page.
1. Blogging Guest
2. Blogging Blog
3. Commenting
4. Social Media Engagement
5. Social Bookmarking
6. Forum Submission / Marketing
7. Directory Submission
8. Article Submission
9. Question and Answer
10. Document Sharing
11. Link Baiting
12. Local Listings
13. Video Submission
14. Image Submission
15. Infographics Submission
16. Business listing
17. Business Reviews
18. Directory submission
19. Classified Ad posting
20. Guest Posting
21. Run a Quiz or Poll
More importance is given to Artificial Intelligence and voice search which are going to be the next generation SEO.
Local SEO having a google my business page , facebook page, twitter page, linkedin page and other professional & social media page is very important for a website.
The updates will be mainly on mobile first indexing. So get ready to optimize your seo for mobile as priority and then for desktop.
Google will calculate the keyword rankings based on mobile search results. So their will be a change in the traffic too. Also the search terms will be different and long compared from mobile to desktop.
Website load time should be minimum, and thus is very important update in terms of ranking.
So updating your website content time on time and also blogging regularly and making use of social media to promote your content will keep you in safe hands.
